How to use keywords – Now that you analyzed the keywords, you can start thinking about how to use them within your content. Many keyword research guides end at this point. You’ve found the keyword. You picked the ones with the best metrics.
The question is: What to do next? How to use keywords
In this chapter, we’ll take a look at some useful principles and tips on how to use the keywords properly. They’re closely connected to on-page optimization and content strategy, but very relevant to keyword research too.
Think of keywords as topics (the content hub model)
Instead of organizing the articles into artificial categories (or, even worse, having no structure at all) organize them by topics divided into content hubs (sometimes also called topic clusters).
Here is a scheme of a typical content hub model:
There are two main types of content in the content hub model:
- Pillar content – the main post or page broadly covering the topic – targeting broader keywords
- Cluster content – supporting blog posts explaining the subtopics in detail – targeting more specific keywords
The pillar content and supporting cluster articles are interlinked in a way depicted in the scheme above.
The topic clusters strengthen the semantic relationship between the articles. As a result, it can help search engines to better evaluate the topical relevance of the posts.
That’s the theory, let’s take a look at a specific example: How to use keywords
If one of the content hubs on your blog about running focuses on jogging, the keywords and content titles may look like this:
Focus keyword and pillar article title:
jogging (Jogging: All You Need to Know)
Focus keywords and titles of possible cluster articles:
- jogging types (What Are the Basic Types of Jogging for Beginners?)
- jogging mistakes (The Worst Jogging Mistakes and How to Fix Them)
- jogging benefits (7 Incredible Health Benefits of Jogging)
- treadmill jogging (15 Tips for Treadmill Jogging at Home)
- best jogging shoes (How to Find the Best Jogging Shoes + Reviews
If you take keywords as separate content topics, it makes you think about the natural relationships between them.
You’ll understand that keyword research is not only about search volumes and difficulties. First of all, it should help you understand the way people search and think on the internet.
This helps you to create content that covers the topic thoroughly and satisfies users’ needs.
Use the focus keyword (when relevant)
Once you selected the focus keyword for your page, use it on the page in the key elements.
Don’t overuse the keyword. The best practice is to use the exact-match keyword in:
- The title tag
- The heading of the page (and subheadings, if relevant)
- The body of the page (ideally in one of the first paragraphs of the text)
- Anchor texts of internal links pointing to the page
That’s it.
Everyone knows that keyword stuffing is an outdated technique.
Do not try to stuff the exact match keyword into the post to meet certain keyword density (there is no ideal number and never was).
Tip: Some SEO plugins (such as Yoast SEO) suggest the optimal keyword density. Take it as a clue, but never forget about the user experience.
If your focus keyword is “social media scheduling for agencies”, it would look unnatural to use it 5 times in a 1000-word article. Always consider the length of the keyword too.
Hello would you mind sharing which blog platform
you’re working with? I’m looking to start my own blog in the near future
but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m
looking for something completely unique. P.S Apologies for getting
off-topic but I had to ask!
It’s really very complicated in this busy life to listen news on TV,
thus I only use world wide web for that reason, and obtain the most recent
information.
I blog quite often and I truly thank you for your information. This article has truly peaked
my interest. I’m going to bookmark your site and keep
checking for new information about once a week. I subscribed to your RSS feed too.
cialis price in mexico – cialis reviews tadalafil 12mg capsules
viagra pills online usa – how to buy viagra in us brand viagra 100mg
cialis 10mg – mexican pharmacy buy cialis over the counter canada
stromectol price – ivermectin 6mg ivermectin cost uk
online slots – casino slots gambling free slots online
non prescription ed pills – the best ed pills buy ed pills online
prednisone daily use – prednisone india 400 mg prednisone
viagra 800mg price – how can i get viagra without a doctor can you buy generic viagra in canada
cialis pharmacy india – Generic cialis online buy cialis soft tabs online
ivermectin pills for humans – ivermectin price canada stromectol covid
over the counter erectile dysfunction medication – errectile dysfunction buy erectile dysfunction pills
Actually when someone doesn’t know after that its up to other visitors that they will help,
so here it happens.
Take a look at my blog post; shell indir
ventolin generic price – ventolin nebules cheap albuterol
how to buy cytotec – cytotec suppository where to buy cytotec in us
viagra for sale us – viagra online without prescription free shipping
Viagra Pfizer Internet
cialis 60 mg online – offshore pharmacy no prescription cialis online cost
order vardenafil online cheap – order levitra buy vardenafil
ivermectin 1 cream generic – stromectol buy uk
prednisone 20 mg tablet cost – prednisone generic cost prednisone 50 mg
accutane singapore cost – accutane online pharmacy india buy accutane europe
amoxil 500mg – buy amoxicilin 500 mg canada generic amoxil 250mg
medrol pak 4mg – methylprednisolone 16 mg usa lyrica 75 mg price
academic writing uk – good essay writers help with writing a paper
Supreme Suppliers Mumbai 400 058 India
generic viagra in usa – Buy cheap viagra online female viagra pill prescription
http://buystromectolon.com/ – Stromectol
india cialis pharmacy – Cialis fast delivery usa purchase generic cialis
http://buytadalafshop.com/ – cialis pills for sale
http://buypropeciaon.com/ – where to buy finasteride
finasteride sample
stromectol ebay
фильм петровы в гриппе смотреть онлайн
ivermectin 2% – stromectol cost in usa ivermectin 50
Achat Medicament Cialis
buy prednisone 50 mg – buy prednisone without a prescription prednisone 20 mg prices
lasix 120 mg – generic clomiphene 100mg online can you buy lasix in mexico without a prescription
745228 2079There is noticeably a bundle to learn about this. I assume you made specific good points in functions also. 500402
Where Can Buy Viagra Cheapest Price
albuterol inhaler – ventolin generic ventolin for sale
examples of television advertising for cialis
misoprostol buy online – cytotec 200g cost cytotec generic
392614 592660Music started playing anytime I opened this web internet site, so annoying! 736590
doxycycline online singapore – prednisolone buy uk prednisolone buy uk
Lasix
721024 341121This internet website may be a walk-through for all with the details you wanted in regards to this and didnt know who to question. Glimpse here, and youll definitely discover it. 911001
ivermectin 12 mg – ivermectin cost ivermectin 5ml
http://buylasixshop.com/ – Lasix
stromectol tablets – ivermectin tablets for humans ivermectin 4 tablets price
sildenafil from india – silepilled.com sildenafil 100
Retrovir
http://buypriligyhop.com/ – priligy and cialis
tadalafil pill – buy generic tadalafil online tadalafil online canadian pharmacy
http://buyplaquenilcv.com/ – Plaquenil
hydroxychloroquine buy online usa
buy accutane online no prescription – compare accutane prices roaccutane
amazon priligy
http://buyzithromaxinf.com/ – zithromax susp
generic levitra canadian
writing assignments – get assignments done online write essays for money
can i buy zithromax at a local drug store
where to buy ivermectin cream – stromectol virus ivermectin drug
purchase viagra mexico – cheapest generic viagra prices online cialis 20mg
Вы можете смотреть Фильмы совершенно бесплатно фильм дюна 2021 смотреть бесплатно в хорошем 50 лучших фильмов первой половины 2021 года
Пацанки 3 серия 6 сезон
real vardenafil online – canadian pharmacy erectile dysfunction causes
Миллиарды 5 сезон 12 серия
cialis forums
263394 736750i just didnt want a kindle at initial, but when receiving 1 for christmas im utterly converted. It supply genuine advantages over a book, and makes it such a whole lot additional convenient. i may possibly undoubtedly advocate this item: 609098
plaquenil benefits – plaquenil and weight loss prednisone sale
Вы можете смотреть Фильмы совершенно бесплатно форсаж 9 фильм 2021 качестве смотреть
фильмы 2021 года онлайн
fildena 120mg – cenforcep.com cenforce 100 paypal
Фильм очень понравился Игра в кальмара 4 серия смотреть онлайн мы
собрали для вас лучшие фильмы 2021 года
Смотреть фильмы онлайн в хорошем
качестве 1080p Игра в кальмара 2 сезон 1 серия смотреть онлайн смотрите самый полный список фильмов 2021
года
xenical pills price – xenical nih xenical cap
neurontin
buy ivermectin 6mg – stromectol without a doctor prescription buy stromectol uk
http://buyneurontine.com/ – Neurontine
generic viagra online usa – viagra 100mg pills for sale how can i get generic viagra in canada
[url=https://genericpillviagra.com/]generic viagra in mexico[/url]
gabapentin davis pdf
[url=http://buyivermectinmedicine.com/]stromectol ivermectin[/url]
[url=http://pharmacydrugmart.com/]legitimate canadian online pharmacies[/url]
cialis de 5mg
[url=http://cialisgenr.com/]cialis tablets australia[/url] [url=http://tadalafilfpills.com/]tadalafil 1mg[/url] [url=http://indianivermectin.com/]stromectol covid 19[/url] [url=http://hottadalafil.com/]cialis for sale in mexico[/url] [url=http://genericpillviagra.com/]otc viagra australia[/url] [url=http://estadalafil.com/]cialis generic from canada[/url] [url=http://safepharmx.com/]tamoxifen 1g[/url] [url=http://sildenafilbuyf.com/]where to get viagra without prescription[/url] [url=http://viagratabx.com/]price of sildenafil 50 mg[/url] [url=http://fourpills.com/]dapoxetine tablet price[/url]
http://prednisonebuyon.com/ – ordering prednisone from canada
[url=http://buytadalafilgen.com/]tadalafil 7.5 mg[/url] [url=http://pharmacydrugmart.com/]online pharmacy discount code[/url] [url=http://ivermectinforhumansonline.com/]ivermectin drug[/url] [url=http://buyingsildenafilcitrate.com/]cialis generic levitra viagra[/url] [url=http://fluoxetineantidepressant.com/]fluoxetine 10 mg discount[/url] [url=http://viagravv.com/]order real viagra[/url] [url=http://ivermectinfastdelivery.com/]stromectol xl[/url] [url=http://sildenafilmb.com/]buy sildenafil india online[/url] [url=http://cymbaltaonline.com/]cymbalta rx coupon[/url] [url=http://rxivermectin.com/]ivermectin 4[/url]
[url=https://viagragenx.com/]viagra fast shipping canada[/url]
levitra test en france
[url=https://usppharm.com/]zovirax for shingles[/url]
neurontin 100 mg
Neurontine
Prednisone
Contraindications Of Keflex
Cialis Cagliari
Ampicillin Amoxicillin Penicillin
https://prednisonebuyon.com/ – prednisolone and hair loss
[url=https://mrviagra.com/]best viagra tablet price in india[/url]
https://buyneurontine.com/ – high on gabapentin
buy prednisone from china
http://buyneurontine.com/ – gabapentin for dogs dosage
Zithromax Before Ivf
[url=https://zipimeds.com/]desyrel price[/url]
125 Tab Lek Pharma
generic prednisone without a script
[url=http://viagrasilcitrate.com/]viagra cost prescription[/url]
[url=https://tadalafil2x.com/]tadalafil 40[/url]
cialis user forum
precio viagra autentica
buy cialis – cialis drugs order cialis generic
980703 551997A extremely exciting go through, I might not agree completely, but you do make some actually legitimate factors. 988521
purchase prednisone canada – deltasone drug prednisone tablets 5mg price
http://prednisonebuyon.com/ – Prednisone
where can i buy tadalafil – prices of cialis 30 mg tadalafil
Prednisone
stromectol 3 mg price – topical ivermectin cost is ivermectin a prescription drug
ivermectin 6mg – buy stromectol online ivermectin nz
viagra buy india – viagra original pfizer order female viagra tablet price
buying viagra in us – buy viagra in us viagra paypal australia
cialis online us pharmacy – cialis for sale cialis 800 mg
cialis viagra comparison – Us cialis sales buy tadalafil online
ivermectin goodrx – stromectol without a doctor prescription stromectol nz
https://masters-usa-en-ligne.com/master-en-ligne-en-genie-electrique-et-informatique-de-purdue-university/